This is a bridge to ART !
LETS CROSS TOGETHER
On the road again For ART
WELCOME TO THE ART eNGine
ART

ARTicles

Pick a winning font for your brand with this infographic

Branding is more than just a snappy slogan or clever logo – it's how customers connect with your service across all sorts of platforms. And designers who specialise in creating memorable brands have plenty of tricks up their sleeves to make people respond to a company in certain ways.

We've already seen how colours can influence the ways people perceive a brand, thanks to this useful infographic that helps you pick the perfect palette. Now the new Typography in Branding infographic from cohesive brand creators Iconic Fox is here to show you how typography is a design decision that needs careful consideration.

By breaking typography choices down into three main styles – namely serif, sans-serif and script – this infographic reveals how the different typefaces have been used by brands over the years. Each style is also introduced with a series of characteristics and popular associations to inform readers of how they’re best applied.

For example, serif fonts are linked to tradition and reliability, so they’re well suited to print media brands, it says.

On top of this, the infographic also takes us on a trip through time. Every typeface is split into key time periods that help to give some context as to why particular styles have produced certain associations.

To use our old friend, serif typefaces, we see that the style can trace its roots all the way back to 1460 where it has a strong link to calligraphy. Perhaps this set the foundation for the typeface genre becoming the respectable style we feel it to be today?

Explore the infographic in full below, and on the Iconic Fox website. And thanks to plenty of style suggestions, there are lots of ideas to investigate on your journey to find or create the perfect typeface for your brand.

Click the icon in the top-right to see the full sized infographic

Related articles:



.. design


0.0/5 from 0 ratings.
Summary rating

Be first people review it.

More to share? (Optional)

..%
No description
  • Size:
  • Type:
  • Preview:
Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive
 
Dogman and Rabbit Girl in Spitalfields London. VIA LOCO STEVE/FLICKR News Austrian artist Nikolaus Gansterer is the third winner of Ireland’s MAC international
Guercino’s Vanitas Still Life, 1518. It is the only known still life by the Italian artist. COURTESY CHRISTIE’S On May 2
The National Mall. COURTESY CREATIVE COMMONS Daniel Sallick is the board chair of the Hirshhorn Museum and Sculpture Garden in Washington, D.C.,
Prem Krishnamurthy and Tina Kukielski. SEBASTIAN BACH The Front International: Cleveland Triennial for Contemporary Art has named Prem Krishnamurthy and Tina Kukielski
Gaurav Bhatia. VIA SOTHEBY’S In November of last year, after being accused of sexual harassment, Gaurav Bhatia took an “indefinite leave” from
Installation of “Contemporary Muslim Fashions” at the de Young. Ensembles by Peter Pilotto, and Mary Katrantzou, Yves Saint Laurent and...
Simon Dinnerstein, The Fulbright Triptych, 1971–74, oil on wood panels, 79 ½ x 168 in., framed and separated. Click to...
El Anatsui, Earth Developing More Roots, aluminum and copper wire, 2011. COURTESY JACK SHAINMAN’S THE SCHOOL Pictures at an Exhibition presents images
Ruth Estévez. COURTESY ROSE ART MUSEUM Brandeis University’s Rose Art Museum in Waltham, Massachusetts, has named Ruth Estévez as its senior curator-at-large.
The Musée d’Orsay. COURTESY MUSÉE D’ORSAY On Saturday, a protest by the Yellow Vests in Paris led the Musée d’Orsay to close

Quick2Cart - Cart

Your Cart is empty
Tweet to get... Facebook like to get download Google+ to get download